Start your own AMSOIL business
Learn how the independent AMSOIL Dealer program works, from dealers who've been at it since December 2001.
The AMSOIL difference: built on quality, not price
AMSOIL founder Al Amatuzio built the company on the same principles that defined his career as a jet fighter squadron commander: excellence, integrity and strong leadership. In 1972, AMSOIL 10W-40 Synthetic Motor Oil became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. AMSOIL is The First in Synthetics®.
That quality-first approach is still how AMSOIL works today:
- Raw materials are selected for quality and performance, not price.
- Every product is tested every time it is blended, for consistent quality.
- Manufacturing is certified to ISO 9001 (quality) and ISO 14001 (environmental) standards.
- AMSOIL is family-owned and puts customers ahead of maximizing profit.
Source: AMSOIL.com – About Us
When AMSOIL introduced its first synthetic motor oil, few consumers knew what synthetic oil was. Dealers could explain the benefits better than a product label, and the company grew. AMSOIL products are still distributed through independent Dealers and their retail partners, not big-box stores.
How AMSOIL does it
A business is easier to build when you believe in the product. Here's what goes into it.
Research
AMSOIL runs on-site chemical and mechanical test facilities to develop its synthetic technology.
Field testing
Products are validated in long-range studies with taxicabs, fleets, police and emergency vehicles, over-the-road trucks, wind turbines and industrial machinery.
Racing is Research™
AMSOIL uses data from racing off-road trucks, stock cars, boats, dirt bikes and snowmobiles to refine its formulations.
What an Independent AMSOIL Dealer does
Dealers are independent business owners. You build customer relationships and provide local service, and AMSOIL handles taking orders, invoicing, collecting payment and shipping products.
Sell and recommend products
Help people find the right AMSOIL products for their vehicles and equipment. Customers can order on AMSOIL.com with your referral number, by phone from AMSOIL, or through you.
Register customers and accounts
Sign up Preferred Customers, plus commercial, installer and retail accounts like shops, farms, fleets and parts stores.
Buy at Dealer pricing
Dealers can buy the full AMSOIL line at Dealer pricing for their own use or to resell. Carrying inventory is optional; AMSOIL can ship directly to your customers.
Optionally build a team
You're not required to sponsor other Dealers. If you do, you become their sponsor and help train and support them, as we do.
Who it fits
- Shops and mechanics who already recommend fluids and want a premium line to stand behind.
- Farmers, contractors and equipment owners who know what their machines go through.
- Gearheads and enthusiasts into trucks, sleds, ATVs, motorcycles, boats or racing.
- Anyone looking for a side business they can run at their own pace. AMSOIL has no sales quotas and no inventory requirements.
You don't need to be a mechanic. AMSOIL provides online training, and we'll help you learn the products.
You can join from anywhere in the US. AMSOIL handles orders and shipping, and we support the Dealers we sponsor by phone, text and email wherever they are.
Support from Mike & Lori
When you sign up through our link, we become your sponsoring Dealers. We've been AMSOIL dealers since December 2001, and we'll help you:
- Get set up and find your way around the Dealer Zone
- Learn the product line and how to make recommendations
- Understand AMSOIL's customer and account programs
- Follow AMSOIL's Dealer policies from the start
AMSOIL also provides customer service and technical support staff on weekdays.
How it works
Talk with us
Call, text or send a message. We'll answer your questions, no pressure.
Apply on AMSOIL.com
Use our link to open AMSOIL's Dealer application. Create or log in to an AMSOIL account, complete the application and sign the Dealer Agreement.
Confirm our referral
Make sure dealer number 475293 is in the referral field so we're recorded as your sponsor.
Get started
AMSOIL emails your confirmation and Dealer Zone access and sends a Dealer Starter Kit. Then we'll get you going.
Frequently asked questions
What does it cost?
AMSOIL charges an annual Dealer fee. The current amount and what it includes are on AMSOIL's Become a Dealer page. You can return the complete Dealer Starter Kit within 30 days for a refund of the registration fee.
Do I have to keep inventory or meet a quota?
No. AMSOIL has no inventory requirements and no sales quotas. You can choose to buy inventory, but it isn't required.
Do I have to recruit other Dealers?
No. Sponsoring other Dealers is optional. Dealers earn commissions on product sales, and no money is earned just for recruiting.
Can I sell AMSOIL online?
Not on marketplaces or with posted prices. AMSOIL Dealers direct customers to AMSOIL.com with their referral number, and AMSOIL handles the order.
Where can I be a Dealer?
You can join from anywhere in the US. AMSOIL's Dealer program is open to people in the United States and Canada, and we sponsor and support Dealers remotely as well as locally.
How much can I make?
We don't make income claims. Results depend on your own effort, skills and market. See AMSOIL's official Dealer Income Disclosure for real figures.
Want to talk it over?
Call or text 612-747-2364, or send us a message. We're happy to answer questions.